WAID is a fashion-forward eyewear brand known for timeless, distinctive sunglasses and a strong visual identity inspired by enduring cultural eras.

WAID creates sunglasses designed to feel enduring rather than trend-driven. Each frame is developed with a focus on recognizable silhouettes, considered proportions, and visual clarity.

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Inspired by iconic decades in music, fashion, and culture, WAID frames are designed to feel familiar without feeling dated. The brand approaches eyewear as a form of personal expression, using design and symbolism to create pieces that remain relevant over time.