Inspired by an era full of "Good Vibrations" at WAID our design cues come from the feel-good nostalgia experienced through music, cars, and photography from the golden era of the ‘60s, ‘70s, and ‘80s. WAID, which stands for Wandering Amongst Idyllic Decades embodies the mindset embued into the brand’s aesthetic and designs.

 

To pay homage each frame in the collection is named after hit songs that will teleport you back to their time of release. 

 

“ There is something so ephemeral yet forever lasting about that time. “I often catch myself thinking how cool it would be to vacation in the ‘70s, or board a flight to the ‘60s. A time when cool was so effortless, non-apologetic, yet at the same time so classy and tasteful. “ - Jake (designer/ founder)