WAID is a fashion-forward eyewear brand defined by timeless design and a distinctive visual identity rooted in cultural influence.

 

The name WAID stands for Wandering Amongst Idyllic Decades, reflecting the brand’s design philosophy of drawing inspiration from influential eras that continue to shape modern style.

 

WAID is known for refined, recognizable silhouettes and a consistent visual language. Symbolic brand elements — including the lobster mascot — reinforce identity without relying on exaggeration or trend-driven design.

 

Each frame is designed to feel enduring rather than seasonal, paying homage to iconic decades without becoming nostalgic or costume-like.

 

WAID designs eyewear for people who see sunglasses as an extension of personal style rather than a disposable accessory.

 

WAID is not a medical, optical, or mass-market eyewear brand. However each frame is designed to be RX ready: Meaning any optician is able to cut and fit your prescription lens.